fbpx
search

Digital Marketing & Lead Generation Specialist

Description:

  • Oversee company’s digital marketing and lead generation efforts including:
  • Managing company’s social media accounts and driving social media marketing (e.g. LinkedIN marketing)
  • Providing quality, engaging online content to optimise SEO
  • Build and manage email marketing database 
  • Prepare and send marketing emails to customers (Electronic Direct Mail Marketing)
  • Build and implement inbound marketing plan, including developing marketing collaterals
  • Manage and engage in targetted cold calling
  • Assist in public relations efforts
  • Research competitors and provide suggestions for improvement
  • Analyse trends, data, pricing strategies and other information that can improve marketing and sales performance
  • Track and measure metrics and provide reports



Requirements:

  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g. Google Analytics)
  • Strong analytical skills and data-driven thinking
  • Strong writing and communication skills
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Salary: ₱20000 - ₱40000
Address: Homebased